In an article on Demand Media, Scott Thompson says “Consumers in the past usually had no influence on the supply chain, because they didn’t know anything about it. A consumer who ordered a pair of shoes would have no idea where those shoes were made, who made them, under what conditions or when to expect…
There are multiple truths that we are faced with in customer relations. One, in our fast-paced world, there are increased sources of pressure and one is required to develop internal and external “systems” of dealing with it. Yet in dealing with the pressure we are called to behave with decorum, maintain relationships and leave the…
As we address the issue of entrepreneurship, we cannot escape the issue of financing businesses from the outset. Money is required for almost everything in the continued lifespan of the company. Stemming from the concept of a seed that is required to raise a crop, the initial money put forward to finance a business or…
Recently a team of friends were out to publish a book, but they fell short of getting a reliable illustrator. They searched high and low for someone and what they found was many false social media profiles of illustrators who say they can do something but with pen and paper in front of them, the…
By Ory Olindo (@OryOlindo) When dealing with clients, it is the little things that matter. Your product may be of a superior quality, but if the client is not comfortable with the business process, they may settle for a product with a lower quality but a more customer friendly interaction. A customer’s experience while transacting…
TWEET Good people, good product and bad process results in poor business. Good people, bad product and bad process results in a weak business. Have you ever come across organizations where the people seem to have the same culture of talking and seemingly are always glad to work for the company? Have you also heard…
By Ory Olindo (@OryOlindo) Marketing is a business exercise that is not engaged in seriously by the small and medium enterprise in Kenya and neighboring countries. Entrepreneurs tend to have a mindset that marketing is done only by large companies who can raise a budget for it. It is a mindset that needs to change…
By Ory Olindo (@OryOlindo) Traditional African culture is based on community and relationships. Everybody knew each other, had time to talk, and did their business at a casual pace. A totally different approach from how we do business today. Today, with the focus on efficiency, effectiveness and timeliness, there is very little time to sit…
By Ory Olindo (@OryOlindo) Growing your business is neither a one-day affair, nor is it a one-man or woman show even though at the start you have to do everything for yourself. Businesses tend to grow somewhat like trees; from a seed or sapling maturing to a full-grown tree. At each level, having a community…
Every enterprise that seeks to make a mark in its sector amongst its customers must have a good culture as its backbone. When you evaluate many formidable corporates, you will find that they have a ‘thing’ – a good product, a reliable after sales support, a world class customer retention style, quality giveaways or a…