Exponential Growth

Recently a team of friends were out to publish a book, but they fell short of getting a reliable illustrator. They searched high and low for someone and what they found was many false social media profiles of illustrators who say they can do something but with pen and paper in front of them, the…

Customer Care: A Foreign Concept?

By Ory Olindo (@OryOlindo) When dealing with clients, it is the little things that matter. Your product may be of a superior quality, but if the client is not comfortable with the business process, they may settle for a product with a lower quality but a more customer friendly interaction. A customer’s experience while transacting…

People & Process

TWEET Good people, good product and bad process results in poor business. Good people, bad product and bad process results in a weak business. Have you ever come across organizations where the people seem to have the same culture of talking and seemingly are always glad to work for the company? Have you also heard…

Marketing and the SME: Back to Basics

By Ory Olindo (@OryOlindo) Marketing is a business exercise that is not engaged in seriously by the small and medium enterprise in Kenya and neighboring countries. Entrepreneurs tend to have a mindset that marketing is done only by large companies who can raise a budget for it. It is a mindset that needs to change…

Building Relationships

By Ory Olindo (@OryOlindo) Traditional African culture is based on community and relationships. Everybody knew each other, had time to talk, and did their business at a casual pace. A totally different approach from how we do business today. Today, with the focus on efficiency, effectiveness and timeliness, there is very little time to sit…

Partnerships

By Ory Olindo (@OryOlindo) Growing your business is neither a one-day affair, nor is it a one-man or woman show even though at the start you have to do everything for yourself. Businesses tend to grow somewhat like trees; from a seed or sapling maturing to a full-grown tree. At each level, having a community…

Organization Culture

Every enterprise that seeks to make a mark in its sector amongst its customers must have a good culture as its backbone. When you evaluate many formidable corporates, you will find that they have a ‘thing’ – a good product, a reliable after sales support, a world class customer retention style, quality giveaways or a…

Handing Over the Baton

One of the greatest challenges that the current generation of youth are facing is the failure by parents in business to inculcate their children into their businesses. These children are looking at all the wealth that their parents’ businesses generate, and they foresee a future where they are the CEOs and chairmen. This is despite…

It’s all in the Package

Unfortunate as it sounds, anyone in the FMCG industry that has made it big will tell you that no matter how good your product is, it will be ignored on the shelf by consumers as they go for a lower quality packaged better that is not necessarily better than yours. This is especially true in…

Yields of Success

By the time we see a fully-grown tree or a crop that can be harvested, there is a lot of work that has been done. Some of the work is obvious such as weeding, sowing, watering, etc. Yet some of it is not so obvious such as mixing the right ratios of fertilizers, or the…

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